You can get like whoever you think is the best Black artist and stand them face-to-face in a room with Em and he will eat that n***a alive. Right now if you had them prepare themselves, whatever way they would have to prepare themselves to come battle, I bet what I have, everything I have, that n***a’s meatloaf… Any other competition we would put theses artists in, he’s obviously surpassed them.
There are points were they will match Em and Jay. That was Live Nation because [Jay Z] sold his touring career to Live Nation. They’ve got to keep him hot enough to go get their money back. So they match him up with Em, put them together cause he got momentum connected to his relationship with Beyonce and his record with Alicia [Keys].
It makes sense, the Detroit/New York show. But it only makes sense to me because of business. It makes sense, because Em sold like 60 million records more than him. How you put them there like they’re equals? It’s tough for me to say some of this s**t and not sound like a hater. But I don’t care.
It’s a success story to rival the best of them: Kid takes a camera, films rappers, uploads those videos to YouTube and makes good — somewhere along the way turning his personal channel into the premier online hip-hop and lifestyle platform in the UK.
Last week we caught up with Jamal ahead of a workshop he was holding at Shinebright Studio, a creative pop-up and exhibition space in East London. Focusing on the advancement of emerging talent, Jamal was there to share a few notes on his hustle, with an eager audience. He spoke to us beforehand about his come-up, career highlights, and his plans for US domination, in our latest ‘5 Minutes With’.
The question of how Hip Hop is appropriated into pop culture and used by non-Black/Latino artists has been a discussion within the culture since its inception. In recent years, pop stars like Justin Bieber, Miley Cyrus, Katy Perry, and Lady Gaga added elements of Hip Hop into their songs via production and guest appearances.