The New Frontier for Nike
The highly anticipated Lebron X Nike+ is set to shatter records in the sneaker community. The company is releasing its most expensive sneaker ever this fall, a $315 Lebron basketball shoe.
Nike is testing the $300 price point barrier by releasing new technology within the shoe; the Lebron X Nike+ will feature motion sensors that will measure how high the wearer jumps as well as other statistics. Nike have raised prices by 5% to 10% across the board, citing increasing labor, materials, and shipping costs - the Wall Street Journal
The overall picture is simple, as long as people are willing to continue purchasing sneakers, Nike is going to keep increasing the prices. Shoes used to cost less than $100, now they set us back to a $160 minimum. The only way to battle these prices is to stop buying shoes. Who is willing to do that?!?! ahah